OVERVIEW
Cupcake Clothing co. is a rebrand project for the brand Babycakes clothing. The original brand identity lacked the energy and fun that should be associated with a children’s brand so the rebrand was focused on bringing that to the forefront. By making this transformation Cupcake Clothing will become a brand that is better received by a younger audience and in turn boost clientele.
I accomplish this through a customization of the brand's logo, fonts and color palette. These changes are applied and expressed through deliverables.
(Applications used: Adobe InDesign/Photoshop)
Master Logo + Brand Identity
Deliverables
Shopping bags
